Bako North Western Case Study
About Bako North Western
Bako North Western is a £100m turnover nationwide distributor to the food industry. Focusing primarily on the baking sector. Bako deploy an extensive temperature-controlled fleet, delivering from multiple advanced warehouses around the country.
Looking for a Solution
Firstly, when Bako NW was looking to introduce a mobile app to enable customers to order 24/7 on the go, they concluded that SwiftCloud had the answer. In discussion with James Clarkson, a director of Adventoris, the brand-owners of SwiftCloud, it quickly became evident that the ground-breaking innovation of this simple-to-use app, coupled with custom-designed ordering and product information system, could provide everything that Bako NW were looking for.
“With the use of mobile apps now overtaking PC use in people’s lives, we were confident that we had the right answer for Bako North Western’s needs.”
The SwiftCloud Approach
While enabling simple touch ordering along with ready access to highlighted promotions, the Bako NW app also assists customers by providing product and technical information on easy access pdf text-sheets. This is vital in an industry where nutrient and allergen advice is of paramount importance. Furthermore, the app confidently manages order placement with products that have a variety of lead and cut-off times. This also includes special order lines, with relative ease.
“There has been an 80% compound growth in customers engaging with the app and 26% growth in the number of sales orders placed.”
“We are very pleased with the capability of this e-commerce app.” states Brendan McGrath, IT Manager of Bako North Western. “We decided to adopt SwiftCloud owing to what it offered our customers by way of improving our services to them. It has good enhancements, offers ease of contact, and simple ordering from the customer perspective. Equally, it is very simple to access at the back-end.
SwiftCloud has a very responsive team, which all helps our mutual aims.
“We continue to find that what was promised at the outset continues to be delivered!”
Since Bako’s initial trial in early 2017, sales turnover via the app is up month-on-month by 36% compound. There has been an 80% compound growth in customers engaging with the app. We’ve also seen 26% growth in the number of sales orders placed.
“Despite the successes in this traditional industry, we know we still have some way to go to get all our customers using the app“ asserts Brendan. “But, I am certain that it is only a matter of time and that usage will continue to increase as familiarity amongst our customers inspires additional confidence.”
SwiftCloud is Powered by Adventoris.