B2B eCommerce in the Food and Drink Industry

blog | Mar 2, 2023

As wholesalers, manufacturers and suppliers look to digitalise their businesses through the introduction of B2B eCommerce, the SwiftCloud platform is at the forefront of revolutionising the way B2B companies engage with and sell to their customers .The food and drink trade is without question one of the key industries driving this tech boom, with over 70 of the UK’s biggest wholesalers, manufacturers and suppliers powering their digital ordering with SwiftCloud. Businesses utilising the platform include household names such as Pipers Crisps and Pukka Pies. With thousands of food and drink trade orders placed a day through the system, what is it that makes SwiftCloud so effective within the B2B Food and Drink industry?

Powerful technology

SwiftCloud’s impressive range of features is undoubtedly the driving force behind the effectiveness of the solution within the food and drink landscape, with being able to handle complex pricing structures being a particularly valuable asset. SwiftCloud supports the most complex of pricing structures, with pricing being account specific or group specific along with quantity breaks and discount structures.

For food and drink businesses, SwiftCloud also integrates seamlessly with Erudus, a market leading source of accurate allergy, nutritional and technical product data. This means our food and drink clients benefit from having accurate product data integrated seamlessly within SwiftCloud. This includes nutritional information, allergen information, and ingredient declarations all displayed within SwiftCloud.


Also, if you operate from more than one depot with multiple stock levels, SwiftCloud can segment the depots into different profiles. Linking the right customers to the correct depot with the correct stock information.


SwiftCloud allows businesses to upload technical PDF's alongside the 4,000 word max product description, perfect for allergen or manufacturer information surrounding food and drink products.


For a full list of SwiftCloud’s features you can request our Features List by emailing: sales@swiftcloud.co.uk

Customisation

The SwiftCloud platform ensures that it’s your brand identity that shines through. The logo, the colour scheme, splash screen, login screen is all customisable. The App is then available to download for free in the App store and Google Play under the name of the business.

Constant support

SwiftCloud offers continuous support with a dedicated technical support team on hand for any issues. Our world class support team is on hand day and night to ensure the system is running with lightning-fast precision. For any necessary support or further communications, our expert support team provide online or onsite meetings as required, giving you confidence and peace of mind in your platform.

Onboarding and ongoing guidance

With SwiftCloud, you will receive a designated Custom Success Manager (CSM) who will be involved in the project from the onset. Your CSM will ensure an effective launch period, offer training to staff and serve as constant point of contact to ensure you are using SwiftCloud effectively. Helping to deliver a smooth and successful launch.

Are you a food and drink wholesaler, supplier or manufacturer looking for a B2B eCommerce solution?


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