AR Wholesale

One of the UK's largest family run pet and equine wholesalers, AR Wholesale has been supplying the independent pet trade for over 25 years.

The Problem

"For our previous website we had to collate information from the ERP system and suppliers information onto a spreadsheet and then manually import to the site. Stock quantities on the website were roughly 2 hours behind our ERP system which gave customers incorrect information and caused oversales of certain items. Sales orders placed by customers took roughly 30 minutes to process from the website to our ERP system and when operating a very busy wholesale business customers could ring to discuss orders placed 20 minutes ago that still weren't visible to us internally. Discounts couldn't be displayed on the site either as this data is stored differently to standard pricing within SAP ByDesign, which the overnight export couldn't extract."

Most of our customers are small independent retailers of pet and equine feed and accessories. Many don't have retail systems themselves or if they do they are fairly basic. Most have mobile phones and some have tablets or laptops. Having the mobile app allows them to scan items as they walk around the store and place orders directly or using the web portal they can add to the orders and then send via the web. Having accurate stock data and pricing helps them to place accurate sales orders quickly and easily, knowing what they have placed an order for will be in stock for them to receive on the next delivery.
The biggest success of implementing SwiftCloud within our business has been the integration of the two systems using standard SAP ByDesign API's. Pricelist and discounts, Product Information, Customer Information and then Sales Order creation using the SAP API. The email import tool has also made a huge difference for dropship customers which allows them to email single spreadsheets with multiple orders, and the system then splits those to individual sales orders on the site before transferring to SAP ByDesign. This also sends individual order confirmations to the dropshipper to give notification that the item has be ordered for their customer.

The Solution

"The ordering process is much more accurate and efficient. Stock quantities are nearly live, therefore customers have more confidence that items they place on a sales order will be available for them, and with SwiftCloud sending sales orders directly via the SAP API, these orders are in SAP ByDesign almost instantly therefore claiming that stock. Pricing and discounts are updated directly from the SAP API too so if a customer places an order on the app, the web or if they ring they know they will get the same price quoted. Product information is updated directly from SAP so as new products are set-up they can then be set active for the website so customers can place orders. With purchase order information also included with the stock quantities, customers can clearly see when something that is out of stock will be available again.

Our customers have a lot more confidence in our ERP system that we moved to last year. After a few months of the usual issues with moving to a new system, the integrations to SAP ByDesign from SwiftCloud have shown them the benefits of the new system. Up to date stock information, purchase information and sales orders created instantly in the ERP system, accurate stock quantities, prices and discounts all help to enhance the customer experience helping them to place accurate sales orders quickly and easily. The Email import tool has increased our orders from Dropship customers as they can very easily set-up their owns integrations to Ebay, Amazon and their own websites which then automatically place orders with us.

Working with SwiftCloud has been a real advantage for our business. Their seamless integrations with SAP ByDesign have saved us significant time and effort by automating processes that were previously manual. Data now flows smoothly between systems, improving accuracy and efficiency across our operations. The implementation was straightforward, and the support team has been responsive and proactive. Overall, SwiftCloud has helped us streamline workflows and get more value out of our SAP investment."

Fast Ordering
Email Ordering
Complex Ordering
Custom Pricing Matrixes
24/7 Ordering
Up to date Stock Listing
Technical Support
ERP Integration
SwiftCloud has increased our monthly B2B sales by 10 -15%

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