Central to the digitisation of a business is a solid eCommerce platform. It can serve as the centre of a digital ecosystem. Investing in ecommerce is a huge priority for a large amount of businesses going in to 2023.
But there are also businesses out there who have eCommerce platforms in place currently which are ineffective in terms of overall use and ROI.
Here are 7 signs that you could be one of those businesses:
As a B2B business that specialises in trade orders, you know that orders can be very complex. Factors such as pricing, order size, delivery matrixes and variants ensure that placing and receiving orders with minimal manual intervention can be difficult. An integral part of the ecommerce boom is the ease of ordering when compared to traditional methods. If your current platform is cumbersome and the failure to handle complex orders is having a detrimental effect on ordering and making it harder for your customers to order, then it’s time to look elsewhere. SwiftCloud was purpose built for wholesalers, manufacturers and suppliers meaning that it can handle the most complex of orders. Giving our clients piece of mind that their ordering system won’t need constant manual intervention and their customers will have the luxury of a seamless ordering process.
A website is a key part of any customer journey. It serves as a digital storefront for your business and there is no doubt it will be used within the B2B ordering journey of your customers. Whether it be as part of an information search to find out a telesales number and opening times, or to place an order via a web portal, your website is imperative to your customers. Having a slow or unresponsive website will ultimately hamper the user experience of your customer, which would frustrate them in their ordering journey. This could potentially culminate in them taking their business elsewhere or your business failing to maximise their full buying potential. With SwiftCloud’s Web Portal module, you can offer your customers a fast, robust integrated web solution. Available as a clickable link from your website, SwiftCloud’s Web Portal seamlessly integrates with your existing website or can also serve as a standalone application with a html link sent out to your customers.
If your competitors are offering eCommerce solutions which are more dependable, user friendly and handle complexities better, then you run the risk of losing customers to your competitors. With digital purchasing now overtaking in person purchasing as the preferred way of buying B2B, a poor B2B eCommerce solution could ultimately lead your customers to your competitors and their improved way of placing orders digitally. SwiftCloud offer the best eCommerce platform for B2B businesses, so there is no danger of losing customers who are searching for better buying experiences. With over 200 wholesalers, suppliers and manufacturers placing orders daily, there is no more equipped in B2B landscape.
Introducing a B2B eCommerce to your business can be a difficult process with lots of groundwork involved. Due to the complexities of ordering and things such as custom price lists, there is a need for constant support and guidance to ensure that your solution is accurate and efficient at all times. Onboarding your customers can also be a hard task, customers that are used to using traditional methods can be especially stubborn. Failure to onboard customers will result in a lack of ROI as customers will still be using traditional methods and your business will not reap the rewards of B2B eCommerce. SwiftCloud have a dedicated Customer Success Manager for each of our clients, readily available with their expertise and guidance to ensure that the onboarding and upkeep of your eCommerce platform is seamless, ensuring a great relationship between SwiftCloud and our clients.
Ecommerce doesn’t stand still, it is constantly updating and when it changes, so does the expectations of the consumer. If you still have the same out of the box solution as you did 3 years ago then it will no longer be cutting edge and your business won’t be harnessing all the powerful capabilities on offer. SwiftCloud are constantly adding modules and updating our software to ensure our clients have the most up to the date offerings.
For most businesses, branding and having everything uniform is incredibly important. A lot of B2B eCommerce solutions don’t allow for customisation, instead being resigned to their default settings. With custom colours, splash screens and branding available throughout our modules, SwiftCloud allows your business to always shine through. Allowing your B2B eCommerce system to feel like part of your business rather than a third party add on.
Some customers prefer ordering via their mobile phone. Some customers prefer ordering via desktop. Some customers place their orders via email. If your current eCommerce system doesn’t allow omni channel integration and you can only offer your customers one method of ordering, then it’s time to look elsewhere. SwiftCloud offers a B2B App, Web Portal and Email Ordering module to ensure all bases are covered.
Are you ready to grow your business with SwiftCloud?
We’re at the ready to give you an amazing demonstration of the SwiftCloud modules. Simply fill out the form below to register for your custom demonstration, where we show you exactly how SwiftCloud can transform your B2B digital ordering processes.
